When we start working with a new client, we always ask why the client wants exactly the custom software.
This helps, in the first place, to understand the main problem that the client wants to solve. And secondly, it allows us to work out the best solution for the client's situation.
And while we work, these reasons for customer calls were formed into a list of "6 situations when your business needs custom software".
If your company just chooses "to buy standard software or order custom software development", this article will be useful for you.